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Marketing Specialist

Apply now Job no: 538477
Work type: Staff
Location: Monterey Bay
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time

Classification:  Public Affairs/Communications Specialist III -Exempt
Hours:  Full-time / 40 hours per week 
FLSA:  Exempt

Anticipated Hiring Salary Range:  $5,702 to $5,835* mo.
CSU Salary Schedule
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.

Priority Screening Date: The Priority Screening Date is extended to May 15, 2024
Recruitment Status:  Open Until Filled


California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation’s largest four-year public university system, California State University, which educates nearly 460,000 students every year. 

With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030. 

The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.

As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.


Under the general direction of the Director of Finance and Business Operations, the incumbent will strategically plan, develop, execute and manage the marketing presence for the College of Extended Education and International Programs (EEIP). To support this effort, the incumbent develops or contributes to long-term program/department objectives, responds to requests or inquiries, serves as primary contact for the department/program, and is responsible for the day-to-day operations within the unit including providing lead work direction to staff and student assistants.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  1. Traditional Marketing
    • Constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals.
    • Consulting and advising programs to produce an extensive recruitment plan to generate valuable leads and completed applications.
    • Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP).
    • Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic
    • marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc.
    • Develops and maintains appropriate databases and mailing lists to target students.
    • Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs.
    • Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs.
    • Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners.
    • Manages approved marketing budgets.
    • Tracks and reports on effectiveness of marketing efforts.
  2. Digital Marketing
    • Developing and strategizing Customer Relationship Management (CRM) content and tactics to maintain consistent communication and create personalized relationships with interested students.
    • Assessing, developing, and aligning digital presence and marketing materials with University Communication standards.
    • Oversees and maintains web presence for all EEIP programs.
    • In collaboration with relevant staff, actively maintains all EEIP websites with accurate information.
    • Recommends and implements streamlined information pathways, and develops new websites (within existing content management system).
    • Monitors and reports on web & social analytics
    • Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP.
    • Develops and executes strategy for online advertising through paid search and relevant industry websites.
    • Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites.
    • Writes, designs, and submits advertisements and editorial.
  1. Communications & Public Affairs
    • Maintains current and basic knowledge of applicable copyright and other laws pertaining to written materials, news media, and confidentiality.
    • Effectively works with the media for the coverage of programs and events with a basic knowledge and understanding of media outlets including print, television, and radio.
    • Create liaisons within the community, governmental agencies, and organizations for promotion of existing programs as well as new program development.
  2. Other Duties
    • In coordination with other EEIP marketing staff, assists with inventory management and distribution
    • Performs other job-related duties and special projects as assigned

Other Functions:

  1. Performs other job-related duties and special projects as assigned.


Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages.

Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.

Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.


Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.


Experience as a social media contributor in a fast-paced environment. Ability to create and manage marketing campaigns using standard social medial tools, tactics, and principles. Experience analyzing analytics and making both quantitative and qualitative assessments. Able to manage a team of student assistants for content acquisition and creation.

Working knowledge of social media management systems (e.g Hootsuite). Working knowledge of image processing (e.g Lightroom), graphic design (e.g Photshop, Illustrator, InDesign), and video post-production (e.g Premier). Working knowledge of HTML, able to correct display issues and load/edit content in a CMS web editor (e.g TerminalFour, Wordpress) using templates and WYSIWYG editors. Working knowledge of email marketing systems (e. Salesforce Marketing Cloud).

Strong proofreading skills with a thorough knowledge of leading style guide manuals. Outstanding time management skills; ability to coordinate logistics and execute all project details with an awareness of deadlines and attention to detail. Skills and flexibility to work cooperatively as a team member in a busy office.

Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with cloud computing, productivity, and collaboration tools (e.g Google Apps).


Working knowledge and understanding of basic database systems for use of content management systems, project management software, and email marketing systems (e.g Airtable, Salesforce Marketing Cloud).

Technical fluency with Microsoft Office Professional Suite, and Google products (mail, calendar, Drive, analytics). Demonstrated understanding of and commitment to CSUMB's Vision.


  • All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
  • The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097​ as a condition of employment.
  • This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards.
  • This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues.
  • This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide police, Code EO 1107.
  • May require occasional evenings and/or weekend work.


Office environment with standard equipment and tasks.  The position requires working at a computer and desk for extended periods of time.  May require travel between campus offices and off-campus locations. 

The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.  


CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit Employee Benefits Summary. As a perk, the University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability; visit Schoonover Employee Housing for more information.


For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB. Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.

CSUMB is not a sponsoring agency for staff or management positions.

Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing All employees must be eligible for employment in the U.S.


CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at

CSUMB is a smoke and tobacco-free campus.


CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.

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